Conversion Optimization, Paid Marketing
Piñaq was born on a mission to challenge the alcohol industry by adding a fun, unique twist to the world’s most well-known drinks. The brand boasts a set of iconic pineapple-shaped bottles with various delicious flavors sure to please any adult crowd.
After collaborating with Piñaq and deploying our full-funnel campaign strategy, the brand has seen an average of +6x ROAS (return on ad spend) with Facebook ads.
The growth continued via a spike in online purchases from social channels by +10,000% and +27,000% from Google search & shopping ads, which is still steadily increasing.
The rise in new consumers helped spark a series of viral feedback videos across Piñaq social channels boosting in-store purchases and helped expand the brand into new territory within the U.S.
Upon request, Clectiq also directed and produced a video campaign for Piñaq.
How We Did It
1. Campaign concept & strategy
2. Heatmap optimized website redesign
3. Email automations
4. Facebook audience & creative testing
5. Facebook retargeting ads
6. Google search & shopping ads
7. YouTube ads
— 18% decrease in website bounce rate
— Avg. of 6x return on Facebook ad spend
— +10,000 increase in sales from social
— +27,000 increase in sales from search
— +500% increase in online store sessions
— +100% increase in total online orders