Liberty®

Web Development, Paid Marketing

Project Details

Since 1996 Liberty® has been the premier specialist in Pest Management, offering enterprise-level service, superior quality, and scientifically-proven products.

Liberty needed to acquire more recurring business and expand its operations' reach across New York City counties. We deployed a wide range of high purchase intent-driven keyword strategies along with A/B testing our landing pages, ad copy, and bid management tactics.

We achieved an average of +23% call conversion rates and successfully boosting new recurring & one-time business revenue for the brand.

How We Did It

1. Google search PPC ads

2. A/B tested landing pages

3. Ad copy testing

4. Geotargeting

5. High intent keyword targeting

6. Strategic bid management

The Results

— Achieved avg. of +23% conversion rate

— Boosted revenue from new service requests

— Increase in recurring & one-time client base

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