Conversion Optimization, Paid Marketing
Erbie is a clean skincare brand that promises to provide people with the best quality ingredients while remaining non-toxic, vegan, and cruelty-free. With the need to help more people achieve a clean skincare routine, the brand collaborated with Clectiq to grow sales.
After implementing a lifecycle email marketing campaign, A/B testing audiences, and creative on Facebook Ads, the brand witnessed an average 5x return on ad spend and a 20% increase on average order value.
How We Did It
1. Campaign concept & strategy
2. Email automations
3. Facebook audience & creative testing
4. Facebook retargeting ads
— Avg. of 5x return on Facebook ad spend
— 20% increase on average order value
— +100% increase in total online orders