Conversion Optimization, Paid Marketing

Project Details

Erbie is a clean skincare brand that promises to provide people with the best quality ingredients while remaining non-toxic, vegan, and cruelty-free. With the need to help more people achieve a clean skincare routine, the brand collaborated with Clectiq to grow sales.

After implementing a lifecycle email marketing campaign, A/B testing audiences, and creative on Facebook Ads, the brand witnessed an average 5x return on ad spend and a 20% increase on average order value.

How We Did It

1. Campaign concept & strategy

2. Email automations

3. Facebook audience & creative testing

4. Facebook retargeting ads

The Results

— Avg. of 5x return on Facebook ad spend

— 20% increase on average order value

— +100% increase in total online orders

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Connect with the digital agency responsible for generating over $50M in revenue for its clients.